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Flagship brand’s platform debut includes exclusive virtual foundation tool and extension of its “Game Day, Your Way” ad campaign to Prime Video.
October 23, 2024
By: Christine Esposito
Editor-in-Chief
Estée Lauder—the flagship brand of The Estée Lauder Companies—is now sold through the US Amazon Premium Beauty Store. The brand, a department store staple founded in 1946, is also debuting a virtual foundation tool, exclusive to Amazon. “The launch of Estée Lauder in Amazon Premium Beauty marks a huge milestone for our brand as we bring our high-performance products and advanced skincare science to Amazon customers in the US,” said Justin Boxford, global brand president, Estée Lauder. “We ar...
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